Unleash the spirit of co-innovation

THIS YEAR, DRUPA RETURNED AFTER AN EIGHT-YEAR HIATUS, AND RICOH SEIZED THE OPPORTUNITY TO MAKE A SIGNIFICANT IMPACT WITH A SMALLER FOOTPRINT. WE BROUGHT THEIR GUIDING PRINCIPLE OF HENKAKU - TRANSFORMATIONAL INNOVATION - TO LIFE THROUGH THE HENKAKUVERSE, A MAGICAL BLEND OF PHYSICAL AND VIRTUAL WORLDS. THE EXHIBITION FEATURED SPIRIT ANIMAL AVATARS, MANGA ARTIST MURALS, AND INTERACTIVE SUSTAINABILITY SHOWCASES, CREATING AN ENGAGING ENVIRONMENT THAT DROVE CONNECTIONS, LEADS, AND SALES. THE CAMPAIGN ATTRACTED 7,465 VISITORS, GENERATED 3,100 LEADS, AND RECEIVED HIGH PRAISE, ACHIEVING 82% OF RICOH’S ANNUAL SALES TARGET IN 11 DAYS AND HIGHLIGHTING THE POWER OF COMBINING TECHNOLOGY WITH CREATIVITY. THE DRUM SPATIAL DESIGN – WINNER THE DRUM INTEGRATED EXPERIENTIAL ACTIVATION – FINALIST CAMPAIGN EXPERIENCE AWARDS BRAND EXPERIENCE B2B – HIGHLY COMMENDED EVCOM BEST B2B EVENT – GOLD EVCOM CREATIVITY & INNOVATION – GOLD EVCOM - GRAND PRIX EVENT MARKETER EX AWARDS BEST TRADE SHOW EXHIBIT OVER 50X50 – WINNER C&IT TECHNOLOGY & TELECOMS EVENT OF THE YEAR - WINNER