HSBC Birmingham Pride

IN 2024 WE BEGAN OUR PARTNERSHIP OF DELIVERING HSBC’S SPONSORSHIP PRESENCE AT BIRMINGHAM PRIDE. OUR GOAL WAS TO INJECT FRESH ENERGY AND FOCUS INTO HSBC’S PRIDE CAMPAIGN FOR 2024, DEVELOPING THIS YEAR’S CREATIVE PLATFORM EVOLUTION, “PLACES OF PRIDE WE SHARE.” THIS THEME WAS SHOWCASED THROUGH INTERNAL ACTIVATIONS, BRANCH AND HEAD OFFICE BRANDING, HSBC’S PRESENCE DURING THE MAIN PARADE, AND EVENT VILLAGE ACTIVITIES. A HIGHLIGHT WAS THE “PRIDEOSCOPE,” A UNIQUE PHOTOBOOTH EXPERIENCE SYMBOLIZING THE UNITY AND COLLECTIVE SPIRIT OF PRIDE.